Truth Hurts: Magic 8-Ball Advertisement

This advertising campaign was designed to promote the Magic 8-Ball. Based on the canned responses from the toy, I decided that 8-Ball is a blunt, confrontational, witty individual who is often offensive. I then brainstormed the worst occupation a really blunt person could have and illustrated the 8-Ball in those scenarios. I chose to use duotone to create a more serious tone and to place more emphasis on the message.

GOAL
To design a cohesive advertising system for the Magic 8-Ball

ROLE
Designer

OUTCOME
Found a creative way to advertise a classic, well-known, toy